”Always exploring, always glamorous, always on an adventure” – according to H&M, the upcoming Studio collection is all about taking every opportunity that comes. H&M had transformed a wing of the Louvre Palace into a spectacular canyon, where invited editors and other fashion bloggers could walk around and have a closer look at the spring Studio Collection. The colour scheme went from primary shades and sun-faded yellows to eggshell and tea-dyed naturals. Key items were a yarn-dyed workwear blazer, a yellow sequin halterneck top, functional sport leggings, spaghetti strap dresses and patchwork jeans, made from fabrics like silk, organic cotton and Tencel.
“H&M Studio for spring/summer 2016 is an adventure in style. H&M says that "Our girl is always exploring, whether she’s on the city streets or on the trip of a lifetime". She mixes function with femininity, sportswear with pieces for a party, and whatever she wears she always looks effortless,” says Pernilla Wohlfarth, H&M’s head of design.
The theme of H&M Studio SS16 is journeys; as a way of life, from finding yourself in the city to travelling into the unknown. The mix of functionality (drawstring details, hoodies and leggings) and a bohemian femininity (prints, throw-on layers and floaty dresses) is essential in the collection, which will be available in selected stores and on hm.com from 25 February, 2016.
Source: www.hm.com for a sneak peek of the H&M SS16 collection, click on the play button below.